Retention is a leadership decision.

Donor retention is not stewardship. It is a revenue system.

If you lose donors after the first gift, you do not have a fundraising program. You have an acquisition funnel with no back end.

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What we build

A defined first 30, 60, 90 day path that turns donors into repeat actors.
Supporter journey architecture across channels, with ownership and triggers.
Recapture and reactivation programs that run on cadence, not hope.
Operating dashboards that show retention by cohort, source, and channel.

Donor recapture, done right

Most reactivation is random. One email. One call. Then silence. We build a structured recapture pipeline with clear segments and escalation.

New donor lapse prevention. Catch the drop before it happens.
Mid file rescue. Bring back donors before they become truly lapsed.
True lapsed reactivation. Win back with a real offer and proof of impact.
Payment failure recovery. Keep sustainers from falling out of the program.

How we work

Diagnose the leak. Cohorts, timing, channel interplay, operational failure points.
Assign ownership. Retention must own the business model.
Ship the system. Triggers, templates, cadence, QA, reporting.
Train the team. Your org runs it without us.

Related services

Monthly Giving Playbook — The operator's guide to building sustainer programs that compound.
Monthly Giving — Fix churn, stabilize cohorts, and grow sustainer revenue.
Supporter Journey Design — One journey with stages, triggers, and ownership.
Grassroots Fundraising — Acquisition designed around the retention rate.
Fundraising Consultant — Not sure where to start? See the full picture.

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