Volume at scale. Retention by design.

Grassroots fundraising that builds a base, not just a list.

Acquiring small donors is not hard. Keeping them is. As a fundraising consultant with 20 years in grassroots acquisition, we build programs designed around the retention rate, not the response rate.

Let's Talk Retention Work

What grassroots fundraising actually requires

A channel mix that matches your mission and your audience.
An offer that recruits sustainers, not one-time donors.
Onboarding designed to hold. Not a welcome email. A 90-day journey.
Economics that work. CPD, break-even month, LTV by source. Our fundraising ROI optimization guide covers the full framework.
Operational readiness. CRM hygiene, payment processing, compliance.

What we build

Acquisition Strategy

Channel selection and sequencing. Face-to-face, digital, mail, telemarketing.
Offer and ask structure. Sustainer entry point, first-time give, upgrade path.
Test-and-learn framework. What to pilot, how to read results, what to scale.

Program Infrastructure

Retention-first onboarding journey. Triggers, cadence, channel roles.
Segment definitions. New, active, at-risk, lapsed by source and channel.
Dashboards by cohort. What holds, what leaks, and where to intervene.

Related services

Donor Retention — Keep the donors your acquisition channels bring in.
Supporter Journey — Design the onboarding that turns first gifts into lifetime value.
Monthly Giving — Convert grassroots donors into recurring sustainers.

Face-to-face fundraising

We run one of the leading face-to-face fundraising practices in the US through The Canvass. Our in-house canvass rebuild case study shows what's possible when acquisition is designed around retention from day one. If you need canvass strategy, operations, or ROI modeling alongside your grassroots program, that is available too.

If your acquisition cost is fine but your retention is not, that is the real problem.

Book the call. We will audit the economics and build the program that holds.

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