Monthly Giving Revenue Calculator

Model your existing base and new acquisition cohort with real retention curves. See the 60-month revenue picture.

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Existing Base

Current Monthly Giving Program

These are donors who have already survived month 12. They attrit at the steady-state rate below.

New Acquisition Cohort

Canvass / Acquisition Campaign

Your target acquisition. These donors run through the 12-month retention curve before entering steady-state.

Months 2-12 Retention Curve

What % of the activated cohort survives each month. Pre-filled with a standard canvass curve ending at 60% by month 12.

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60-Month Revenue Summary

$0
Year 1 Revenue
$0
Year 2 Revenue
$0
Year 3 Revenue
$0
Year 4 Revenue
$0
Year 5 Revenue
$0
60-Month Total
0
Active Donors (Month 12)
0
Active Donors (Month 60)
$0
Monthly Run Rate (Mo 60)
$0
Avg Gift (Mo 60)

Month-by-Month Breakdown

Month Existing Donors New Cohort Donors Total Donors Blended Avg Gift Monthly Revenue Cumulative Revenue

Population Analysis

0
New Donors Activated (Mo 1)
0
Survived to Month 12
0%
12-Month Retention Rate
$0
60-Month Donor LTV

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