Model your existing base and new acquisition cohort with real retention curves. See the 60-month revenue picture.
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These are donors who have already survived month 12. They attrit at the steady-state rate below.
Your target acquisition. These donors run through the 12-month retention curve before entering steady-state.
What % of the activated cohort survives each month. Pre-filled with a standard canvass curve ending at 60% by month 12.
DRTV, digital, peer-to-peer, direct mail — tell us about your program and we'll build a custom multi-channel model.
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| Month | Existing Donors | New Cohort Donors | Total Donors | Blended Avg Gift | Monthly Revenue | Cumulative Revenue |
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We operate monthly giving programs at scale. Real retention curves. Real revenue. Let's look at your numbers.
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