Volume at scale. Retention by design.

Grassroots fundraising that builds a base, not just a list.

Acquiring small donors is not hard. Keeping them is. We build acquisition programs designed around the retention rate, not the response rate.

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What grassroots fundraising actually requires

A channel mix that matches your mission and your audience.
An offer that recruits sustainers, not one-time donors.
Onboarding designed to hold. Not a welcome email. A 90-day journey.
Economics that work. CPD, break-even month, LTV by source.
Operational readiness. CRM hygiene, payment processing, compliance.

What we build

Acquisition Strategy

Channel selection and sequencing. Face-to-face, digital, mail, telemarketing.
Offer and ask structure. Sustainer entry point, first-time give, upgrade path.
Test-and-learn framework. What to pilot, how to read results, what to scale.

Program Infrastructure

Retention-first onboarding journey. Triggers, cadence, channel roles.
Segment definitions. New, active, at-risk, lapsed by source and channel.
Dashboards by cohort. What holds, what leaks, and where to intervene.

Related services

Donor Retention — Keep the donors your acquisition channels bring in.
Supporter Journey — Design the onboarding that turns first gifts into lifetime value.
Monthly Giving — Convert grassroots donors into recurring sustainers.

Face-to-face fundraising

We run one of the leading face-to-face fundraising practices in the US through The Canvass. If you need canvass strategy, operations, or ROI modeling alongside your grassroots program, that is available too.

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If your acquisition cost is fine but your retention is not, that is the real problem.

Book the call. We will audit the economics and build the program that holds.

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LFG 🚀